Trimble GeoManager refers to a category of business solutions designed to maximize the productivity of mobile workforces.
The most effective MRM solutions combine Internet services with applications that leverage on-demand GPS, dispatch software, wireless capabilities, fleet management tools, and transaction processes to help companies reduce operating costs and raise the quality of customer experience.
AT&T is a leading global provider of such comprehensive MRM solutions. The AT&T mission is to deliver effective ways for companies in a wide variety of industries to better manage mobile workers, service scheduling, and the vehicles or assets used in the field, with the result of reduced costs, better customer service, and rapid return on investment.
An End-to-End Solution
AT&T offers the three essential elements of effective MRM—Field Force Management, Field Service Management and Field Asset Management—to help companies increase the efficiency of their mobile workforce, reduce risks, improve customer service, and decrease operational costs.
What analysts are saying about MRM:
C.J. Driscoll & Associates
- In the U.S. today, nearly 3.6 million GPS/wireless devices are used to monitor fleet vehicles, trailers, construction equipment, containers, and mobile workers (C.J. Driscoll 2009).
- The market for installed fleet GPS tracking systems, the largest MRM segment, has grown from just under 1.0 million units in 2005 to 1.73 million units today.
- Most of the GPS tracking market growth has been in the local service/delivery/government fleet market, which continues to show strong growth.
- The use of GPS-equipped handsets and portable devices for managing mobile workers grew from about 185,000 units in service in 2005 to over 600,000 today.
- Overall, satisfaction with vehicle-installed GPS tracking systems is high and continued growth is expected.
Aberdeen Group - 2007, 2008
Often overshadowed by workforce and inventory initiatives, fleets are attracting the attention of best-in-class service organizations looking for higher margins and productivity from their field forces. Best-in-class companies are using fleet management solutions to realize benefits such as a 21% increase in service profitability, 58.0% improvement in fleet utilization, 12% increase in the number of service tickets completed and a 23% decrease in vehicle maintenance costs. They have justified the investment in fleet management solutions as a result of average annual savings in operating costs alone over $1,100 per vehicle. Overall, 30% of leading firms are currently using fleet management applications while another 41% are looking to deploy a fleet management solution with fuel and maintenance management solutions topping the list.
Key Business Value Findings
- Best-in-class companies are twice as likely to achieve fleet utilization rates greater than 90% compared to their average and laggard counterparts.
- 72% of best-in-class organizations use company goals and needs to establish fleet management policies and practices. Companies that use such a strategy are twice as likely to achieve utilization rates greater than 95% when compared to those where changes in external environment trigger ad-hoc fleet mandates.
- Companies that assign a dedicated fleet manager who is solely responsible for fleet management and policies are twice as likely to achieve vehicle utilization rates greater than 90% than those where employees in various departments shared the responsibilities.
- Companies where operator and fleet related information is captured in real-time and systematically shared with value chain counterparts report a 9.6% lower operating costs per mile than companies which aggregate such information and periodically share it with their counterparts.
- Seven in ten technology non-users cited limited knowledge of the solution providers and their own inability to justify ROI for fleet management solutions as the leading impediments to technology adoption.
Customer demand tops the list of market drivers for Location Based Services (LBS) adoption.
- 33% of companies that use Location Based Services (LBS) state that they have seen an increase in customer retention
since the adoption of specific LBS tools. - LBS users have seen a 16.4% increase in service revenues and a 15.6% in customer retention,
on average. - LBS users, on average, complete 0.7 more work orders per technician per day when
compared to non-LBS users.
